London, 12 September 2008 – eMusic (www.emusic.com), the world’s leading digital retailer of independent music and the world’s second largest digital music service, and SanDisk® Corporation(NASDAQ:SNDK) today announced a partnership with SanDisk® Corporation (NASDAQ:SNDK) to offer European customers 50 free eMusic downloads with the purchase of a Sansa MP3 player. SanDisk’s Sansa MP3 product lines include its m200, c200 and flagship e200 series which consists of an 8GB player, the world’s largest capacity flash memory MP3 player. The in-box promotions will be available with millions of SanDisk MP3 players that will be distributed across Europe.
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In addition to SanDisk, eMusic has assembled an impressive array of broad partnerships with many leading European consumer brands to support the launch of its pan-European site. Together, these partnerships will reach tens of millions of European music fans, particularly those interested in music beyond the commercial mainstream pop charts. (eMusic’s U.S. direct marketing efforts have enabled the company to triple its subscriber base since 2003.)
Free Music downloads in the UK.
In the UK, media partnerships with GCAP Media’s Classic FM, The Guardian and Haymarket’s Stuff magazine will introduce eMusic to millions of British music fans each week and incentivise new subscribers via online promotions, advertorials and TV/radio advertising. Marketing partnerships with Archos, NetGear and Box Media among others, will see eMusic downloads bundled with millions of MP3 players and PCs and offered to consumers through in-box promotions. In addition, leading High Street bank Lloyds TSB will provide eMusic downloads as an incentive for students during Freshers’ Week.
eMusic offers music lovers in all 25 EU member nations 1.7 million tracks from established and emerging artists in every genre from the world’s leading independent labels . Free music downloads is available for download in the universally compatible MP3 format, which works on every music hardware and software device including the market-leading iPod®. Offering 25 free downloads at sign-up and affordable subscription plans, eMusic gives music lovers an inexpensive, low-risk way to discover great new music they wouldn’t find otherwise.
“These high-profile local and pan-European partnerships give eMusic great advantage in introducing our service to potential subscribers,” explains Steve McCauley, European President, eMusic. “By partnering with well-known local brands, we can efficiently acquire new customers. At the same time, we provide those partners with a digital music incentive for their customers that’s compatible with every single MP3 player on the market.”
“We’re pleased to be a part of eMusic’s EMEA launch,” said Eric Bone, director of audio/video product marketing for SanDisk. “Our partnership with eMusic is consistent with SanDisk’s belief that consumers should be able to freely choose their digital music service. We believe strongly in an open digital rights management system that allows users to purchase songs or access subscription free music downloads services from numerous sources. eMusic delivers on choice for our European consumers.”
More details on eMusic European marketing partnerships and our free music downloads:
Classic FM
eMusic has entered a long-term partnership with Classic FM, the world’s largest and Britian’s leading classical music station which reaches more than 6 million unique listeners a week. eMusic will offer listeners and readers 50 free eMusic tracks at www.classicfm.com/download from 26 September through the end of January. ClassicFM will promote eMusic’s offer on-air, with television advertising and through their website. Music fans also will receive information about eMusic in two issues of Classic FM’s popular newsletter, Behind the Music, via the Classic FM website and in the November issue of the magazine which provides a how-to guide to free music downloads.
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